/* Layout: editorial 12-col grid. Section label in a narrow left column, content right. Rules, not boxes.
   Sky-blue is the brand stage (hero object, quote); slate ink is the instrument surface (calculators, footer).
   Single committed light look, matching the live brand. */
:root{
  color-scheme:light;
  --bg:#D0D7DD;        /* page */
  --bg-2:#C4CDD4;      /* sunk band */
  --paper:#FFFFFF;
  --sky:#8EB7D7;       /* brand stage */
  --sky-2:#9FC2DD;
  --stone:#B4AAAC;     /* warm accent */
  --mauve:#5A5053;
  --ink:#232B33;
  --ink-2:#3F4A55;
  --ink-3:#5C6873;
  --rule:rgba(35,43,51,.16);
  --rule-2:rgba(35,43,51,.32);
  /* instrument surface */
  --c-bg:#232B33; --c-2:#2C3640; --c-line:#3D4954; --c-fg:#F2F4F6; --c-muted:#A9B4BE; --c-hi:#9FC2DD; --c-good:#8ED5AE; --c-bad:#F2A296; --c-mid:#F2C58E;
  --f-display:"Sora","Helvetica Neue",Arial,sans-serif;
  --f-body:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  --f-mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --wrap:1240px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--f-body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--bg)}
::selection{background:var(--ink);color:#fff}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--f-display);margin:0;text-wrap:balance;font-weight:600}
h1{font-size:clamp(46px,7.6vw,112px);line-height:.94;letter-spacing:-.055em;font-weight:600}
h2{font-size:clamp(34px,4.6vw,64px);line-height:1;letter-spacing:-.045em}
h3{font-size:clamp(20px,1.7vw,24px);line-height:1.2;letter-spacing:-.02em}
p{margin:0}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
.num{font-variant-numeric:tabular-nums}
.label{font-family:var(--f-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2);display:inline-flex;align-items:center;gap:10px}
.label::before{content:"";width:8px;height:8px;background:var(--stone);display:block}
.dim{color:var(--ink-2)}
.lede{font-size:clamp(18px,1.55vw,21px);line-height:1.5;color:var(--ink-2);max-width:54ch}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

/* section scaffold: label column + body */
.sec{padding-block:clamp(72px,10vw,140px);border-top:1px solid var(--rule)}
.sec--sky{background:var(--sky);border-top:0}
.sec--sunk{background:var(--bg-2)}
.sec--ink{background:var(--c-bg);color:var(--c-fg);border-top:0}
.sec--ink .label{color:var(--c-muted)} .sec--ink .label::before{background:var(--sky)}
.sec--ink .lede,.sec--ink .dim{color:var(--c-muted)}
.split{display:grid;grid-template-columns:3fr 9fr;gap:clamp(24px,4vw,64px)}
.split>*{min-width:0}
.split-head{display:grid;gap:22px;margin-bottom:clamp(36px,5vw,72px);max-width:880px}
@media (max-width:900px){.split{grid-template-columns:1fr}}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;font:600 15px/1 var(--f-display);letter-spacing:-.01em;padding:17px 24px;border-radius:999px;text-decoration:none;border:1px solid transparent;cursor:pointer;transition:background .2s,color .2s,transform .2s}
.btn .arr{transition:transform .2s}
.btn:hover .arr{transform:translateX(4px)}
.btn--ink{background:var(--ink);color:#fff}
.btn--ink:hover{background:#11171c}
.btn--line{border-color:var(--rule-2);color:var(--ink)}
.btn--line:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn--sky{background:var(--sky);color:var(--ink)}
.btn--sky:hover{background:#fff}
.sec--ink .btn--line{border-color:var(--c-line);color:var(--c-fg)}
.sec--ink .btn--line:hover{background:var(--c-fg);color:var(--ink)}
.btns{display:flex;flex-wrap:wrap;gap:12px}
.tlink{font:600 15px var(--f-display);text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}
.tlink:hover{color:var(--mauve)}

/* top */
.announce{background:var(--sky);font-size:14px}
.announce .wrap{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;padding-block:10px}
.announce a{font-weight:600}
.bar{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:saturate(1.2) blur(12px);-webkit-backdrop-filter:saturate(1.2) blur(12px);border-bottom:1px solid var(--rule)}
.bar .wrap{display:flex;align-items:center;gap:24px;min-height:74px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font:600 19px/1 var(--f-display);letter-spacing:-.03em}
.brand-mark{width:40px;height:40px;border-radius:50%;background:var(--ink);display:grid;place-items:center;flex:none}
.brand-mark img{width:30px;height:30px}
.nav{display:flex;gap:2px;margin-left:auto;align-items:center}
.nav a{text-decoration:none;font-size:15px;font-weight:500;padding:9px 13px;border-radius:999px;color:var(--ink-2)}
.nav a:hover{color:var(--ink);background:rgba(255,255,255,.4)}
.nav a[aria-current="page"]{color:var(--ink);background:rgba(255,255,255,.55)}
.nav .btn{margin-left:10px;padding:13px 18px;color:#fff;background:var(--ink)}
.nav .btn:hover{background:#11171c;color:#fff}
.menu-btn{display:none;margin-left:auto;background:none;border:1px solid var(--rule-2);color:var(--ink);border-radius:999px;padding:10px 16px;font:600 14px var(--f-display)}
@media (max-width:1000px){
  .menu-btn{display:block}
  .nav{display:none;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;background:var(--bg);border-bottom:1px solid var(--rule);padding:10px max(20px,env(safe-area-inset-right,0px)) 20px max(20px,env(safe-area-inset-left,0px))}
  .nav.open{display:flex}
  .nav a{padding:13px 4px;border-radius:0;border-bottom:1px solid var(--rule);font-size:17px}
  .nav .btn{margin:14px 0 0;border:0}
}

/* hero */
.hero{padding-block:clamp(40px,6vw,80px) clamp(56px,7vw,96px)}
.hero-grid{display:grid;grid-template-columns:7fr 5fr;gap:clamp(28px,4vw,56px);align-items:stretch}
.hero-grid>*{min-width:0}
.hero-copy{display:flex;flex-direction:column;gap:30px;justify-content:space-between;padding-top:clamp(8px,2vw,28px)}
.hero h1 .soft{color:var(--mauve);font-weight:300}
.stage{position:relative;background:var(--sky);border-radius:6px;min-height:420px;overflow:hidden;display:grid;place-items:center;isolation:isolate}
.stage::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 55% at 50% 46%,rgba(255,255,255,.55),transparent 70%);z-index:-1}
.stage img{width:min(78%,440px);filter:drop-shadow(0 34px 30px rgba(35,43,51,.28));animation:float 7s ease-in-out infinite}
@keyframes float{0%,100%{transform:translateY(-6px) rotate(-1.5deg)}50%{transform:translateY(8px) rotate(1deg)}}
.stage-cap{position:absolute;left:20px;right:20px;bottom:18px;display:flex;justify-content:space-between;gap:12px;font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--ink)}
.stage-cap b{font:600 clamp(32px,4vw,48px)/1 var(--f-display);letter-spacing:-.04em;text-transform:none;display:block;margin-top:6px}
.stage-tl{position:absolute;top:18px;left:20px;font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr}.stage{min-height:360px}}
.facts{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule-2)}
.facts div{padding:16px 16px 0 0;display:grid;gap:4px}
.facts div+div{padding-left:16px;border-left:1px solid var(--rule)}
.facts b{font:600 clamp(26px,2.6vw,34px)/1 var(--f-display);letter-spacing:-.04em}
.facts span{font-size:13.5px;color:var(--ink-2);line-height:1.35}
@media (max-width:520px){.facts{grid-template-columns:1fr 1fr}.facts div:nth-child(3){grid-column:1/-1;padding-left:0;border-left:0;border-top:1px solid var(--rule);margin-top:14px}}

/* marquee of niches */
.ticker{border-block:1px solid var(--rule);overflow:hidden;background:var(--bg)}
.ticker-track{display:flex;gap:48px;padding-block:18px;width:max-content;animation:tick 40s linear infinite;font:400 clamp(20px,2.2vw,28px)/1 var(--f-display);letter-spacing:-.03em;color:var(--ink-2)}
.ticker-track span{display:flex;align-items:center;gap:48px;white-space:nowrap}
.ticker-track span::after{content:"";width:9px;height:9px;background:var(--stone);transform:rotate(45deg)}
@keyframes tick{to{transform:translateX(-50%)}}

/* results list */
.rows{border-top:1px solid var(--rule-2)}
.row{display:grid;grid-template-columns:minmax(0,2.2fr) minmax(0,5fr) minmax(0,3fr);gap:24px;align-items:baseline;padding:28px 0;border-bottom:1px solid var(--rule-2);text-decoration:none;transition:padding .25s,background .25s}
a.row:hover{background:rgba(255,255,255,.35);padding-inline:14px}
.row .k{font:500 12px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2)}
.row h3{font-size:clamp(22px,2.3vw,30px);letter-spacing:-.035em}
.row p{color:var(--ink-2);font-size:15.5px;margin-top:8px;max-width:52ch}
.row .m{text-align:right;display:grid;gap:2px}
.row .m b{font:600 clamp(36px,4.4vw,60px)/1 var(--f-display);letter-spacing:-.05em}
.row .m span{font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2)}
@media (max-width:760px){.row{grid-template-columns:1fr;gap:10px}.row .m{text-align:left}}

/* services: three ruled columns */
.cols3{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--rule-2)}
.cols3>*{padding:28px 28px 8px 0;display:flex;flex-direction:column;gap:14px;min-width:0}
.cols3>*+*{padding-left:28px;border-left:1px solid var(--rule)}
.cols3 p{color:var(--ink-2);font-size:16px}
.cols3 .price-tag{font:500 12px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--mauve)}
.cols3 .tlink{margin-top:auto;align-self:flex-start}
@media (max-width:860px){.cols3{grid-template-columns:1fr}.cols3>*,.cols3>*+*{padding:26px 0;border-left:0;border-top:1px solid var(--rule)}.cols3>*:first-child{border-top:0}}
.ticks{list-style:none;padding:0;margin:0;display:grid;gap:9px}
.ticks li{display:grid;grid-template-columns:14px 1fr;gap:12px;font-size:15px;line-height:1.45}
.ticks li::before{content:"";width:7px;height:7px;margin-top:8px;background:var(--ink)}
.sec--ink .ticks li::before{background:var(--sky)}

/* method timeline */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative}
.steps::before{content:"";position:absolute;left:0;right:0;top:7px;height:1px;background:var(--c-line)}
.steps li{position:relative;padding:40px 28px 0 0;display:grid;gap:12px;align-content:start}
.steps li::before{content:"";position:absolute;top:0;left:0;width:15px;height:15px;border-radius:50%;background:var(--c-bg);border:1.5px solid var(--sky)}
.steps li:last-child::before{background:var(--sky)}
.steps .n{font:500 12px var(--f-mono);letter-spacing:.12em;color:var(--c-hi)}
.steps p{color:var(--c-muted);font-size:15.5px}
@media (max-width:860px){.steps{grid-template-columns:1fr 1fr;row-gap:36px}.steps::before{display:none}}
@media (max-width:520px){.steps{grid-template-columns:1fr}}

/* console (search terms) */
.console{background:var(--c-2);color:var(--c-fg);border:1px solid var(--c-line);border-radius:6px;overflow:hidden}
.console-top{display:flex;justify-content:space-between;gap:12px;padding:14px 18px;border-bottom:1px solid var(--c-line);font:500 11.5px var(--f-mono);letter-spacing:.1em;color:var(--c-muted);text-transform:uppercase}
.table-scroll{overflow-x:auto}
.st{width:100%;border-collapse:collapse;font-size:14px;min-width:420px}
.st th{font:500 11px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--c-muted);text-align:left;padding:11px 18px;font-weight:500}
.st td{padding:12px 18px;border-top:1px solid var(--c-line);font-variant-numeric:tabular-nums}
.st td:nth-child(2),.st td:nth-child(3),.st th:nth-child(2),.st th:nth-child(3){text-align:right}
.st .term{font-family:var(--f-mono);font-size:13px}
.st tr.cut .term{text-decoration:line-through;text-decoration-color:var(--c-bad);color:var(--c-muted)}
.chip{display:inline-block;font:500 10.5px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;padding:4px 8px;border-radius:3px;white-space:nowrap}
.chip--neg{background:rgba(242,162,150,.14);color:var(--c-bad)}
.chip--keep{background:rgba(142,213,174,.14);color:var(--c-good)}
.console-foot{display:flex;justify-content:space-between;align-items:end;gap:12px;padding:16px 18px;border-top:1px solid var(--c-line);flex-wrap:wrap}
.console-foot small{font:500 11px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--c-muted)}
.console-foot b{display:block;font:600 34px/1 var(--f-display);letter-spacing:-.04em;color:var(--c-good);margin-top:6px}

/* live search terms */
.live{display:inline-flex;align-items:center;gap:8px;color:var(--c-fg)}
.live i{width:7px;height:7px;border-radius:50%;background:var(--c-good);box-shadow:0 0 0 0 rgba(142,213,174,.6);animation:pulse 1.8s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 7px rgba(142,213,174,0)}100%{box-shadow:0 0 0 0 rgba(142,213,174,0)}}
.lt-head,.lt-row{display:grid;grid-template-columns:minmax(0,1fr) 64px 48px 92px;gap:12px;align-items:center;padding:0 18px}
.lt-head{font:500 11px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--c-muted);padding-block:11px}
.lt-head span:nth-child(2),.lt-head span:nth-child(3),.lt-row .c,.lt-row .v{text-align:right}
.lt-head span:last-child,.lt-row .a{text-align:right}
.lt{height:calc(5 * 62px);overflow:hidden;position:relative}
.lt-item{display:grid;grid-template-rows:1fr;transition:grid-template-rows .55s cubic-bezier(.4,0,.2,1),opacity .45s}
.lt-item>.lt-row{overflow:hidden;min-height:0}
.lt-row{padding-block:11px;line-height:19px;border-top:1px solid var(--c-line);font-variant-numeric:tabular-nums;font-size:14px;position:relative;transition:background .5s,color .5s}
.lt-row .t{font-family:var(--f-mono);font-size:13px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;position:relative;width:max-content;max-width:100%}
.lt-row .t::after{content:"";position:absolute;left:0;top:52%;height:1.5px;width:0;background:var(--c-bad);transition:width .5s ease}
.lt-item.enter{grid-template-rows:0fr;opacity:0}
.lt-item.enter .lt-row{transform:translateY(-10px)}
.lt-item .lt-row{transition:background .5s,color .5s,transform .5s cubic-bezier(.2,.7,.2,1)}
.lt-item.leave{grid-template-rows:0fr;opacity:0}
.lt-item.leave .lt-row{transform:translateX(24px)}
.lt-item.is-new .lt-row{background:rgba(142,213,174,.12)}
.lt-item.is-cut .lt-row{background:rgba(242,162,150,.08);color:var(--c-muted)}
.lt-item.is-cut .t::after{width:100%}
.chip--wait{background:rgba(169,180,190,.14);color:var(--c-muted)}
.chip--new{background:var(--c-good);color:#13261C}
.chip{transition:background .35s,color .35s}
.lt-stats{display:flex;gap:28px;flex-wrap:wrap}
.lt-stats .lt-n{color:var(--c-fg)}
.bump{animation:bump .5s ease}
@keyframes bump{40%{transform:translateY(-3px);color:#fff}}
@media (max-width:460px){.lt-head,.lt-row{grid-template-columns:minmax(0,1fr) 54px 84px}.lt-head span:nth-child(3),.lt-row .v{display:none}}

/* AI-run services grid */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--c-line)}
.svc-grid>article{padding:30px 28px 34px 0;display:flex;flex-direction:column;gap:12px;min-width:0;border-bottom:1px solid var(--c-line)}
.svc-grid>article:not(:nth-child(3n+1)){padding-left:28px;border-left:1px solid var(--c-line)}
.svc-grid .n{font:500 12px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--c-hi)}
.svc-grid p{color:var(--c-muted);font-size:15.5px}
.svc-grid .ticks{margin-top:6px}
.svc-grid .svc-cta{justify-content:flex-end}
.svc-grid .svc-cta .btn{align-self:flex-start;margin-top:8px}
@media (max-width:980px){.svc-grid{grid-template-columns:1fr 1fr}.svc-grid>article:not(:nth-child(3n+1)){padding-left:0;border-left:0}.svc-grid>article:nth-child(even){padding-left:24px;border-left:1px solid var(--c-line)}}
@media (max-width:620px){.svc-grid{grid-template-columns:1fr}.svc-grid>article:nth-child(even){padding-left:0;border-left:0}}

/* tool index */
.tool-list{border-top:1px solid var(--c-line)}
.tool-row{display:grid;grid-template-columns:72px minmax(0,1fr) auto;gap:20px;align-items:center;padding:22px 0;border-bottom:1px solid var(--c-line);text-decoration:none;color:var(--c-fg)}
.tool-row .g{font:500 13px var(--f-mono);color:var(--c-hi)}
.tool-row h3{font-size:21px}
.tool-row p{color:var(--c-muted);font-size:14.5px;margin-top:4px}
.tool-row .go{width:42px;height:42px;border-radius:50%;border:1px solid var(--c-line);display:grid;place-items:center;transition:all .2s}
.tool-row:hover .go{background:var(--sky);border-color:var(--sky);color:var(--ink)}
.tools-split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:start}
.tools-split>*{min-width:0}
@media (max-width:900px){.tools-split{grid-template-columns:1fr}}
/* light variant of tool list for the hub */
.tool-list.light{border-color:var(--rule-2)}
.tool-list.light .tool-row{color:var(--ink);border-color:var(--rule-2)}
.tool-list.light .tool-row .g{color:var(--mauve)}
.tool-list.light .tool-row p{color:var(--ink-2)}
.tool-list.light .tool-row .go{border-color:var(--rule-2)}
.tool-list.light .tool-row:hover .go{background:var(--ink);border-color:var(--ink);color:#fff}

/* niches */
.niche{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(16px,2vw,24px)}
.niche>*{min-width:0;background:var(--paper);border-radius:6px;padding:28px;display:flex;flex-direction:column;gap:12px;min-height:280px}
.niche p{color:var(--ink-2);font-size:15.5px}
.niche .big{margin-top:auto;padding-top:20px;border-top:1px solid var(--rule)}
.niche .big b{font:600 46px/1 var(--f-display);letter-spacing:-.05em}
.niche .big span{display:block;font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2);margin-top:6px}
@media (max-width:1100px){.niche{grid-template-columns:1fr 1fr}}
@media (max-width:620px){.niche{grid-template-columns:1fr}.niche>*{min-height:0}}

/* quote */
.quote blockquote{margin:0;font:400 clamp(30px,4.4vw,62px)/1.08 var(--f-display);letter-spacing:-.045em;max-width:20ch;text-indent:-.42em}
.quote figcaption{margin-top:36px;display:flex;gap:14px;align-items:center;font-size:15px}
.quote .av{width:46px;height:46px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font:600 17px var(--f-display)}

/* faq */
.faq{border-top:1px solid var(--rule-2)}
.faq details{border-bottom:1px solid var(--rule-2)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px;padding:24px 0;font:600 clamp(18px,1.6vw,21px)/1.3 var(--f-display);letter-spacing:-.02em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:12px;height:12px;margin-top:7px;border-right:1.5px solid var(--ink);border-bottom:1.5px solid var(--ink);transform:rotate(45deg);transition:transform .25s}
.faq details[open] summary::after{transform:rotate(225deg)}
.faq details p{padding:0 0 26px;color:var(--ink-2);max-width:64ch}
.faq a{font-weight:600}

/* CTA */
.cta{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:32px;align-items:end}
.cta h2{font-size:clamp(40px,6vw,88px);letter-spacing:-.055em;line-height:.95;max-width:14ch}
@media (max-width:760px){.cta{grid-template-columns:1fr}}

/* page head */
.page-head{padding-block:clamp(48px,7vw,104px) clamp(36px,5vw,64px)}
.crumb{font:500 12px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);margin-bottom:28px}
.crumb a{text-decoration:none}.crumb a:hover{color:var(--ink);text-decoration:underline}
.page-head h1{font-size:clamp(42px,6.4vw,92px);max-width:15ch}
.page-head .lede{margin-top:26px}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,1.6vw,20px)}
.plan{background:var(--paper);border-radius:6px;padding:30px;display:flex;flex-direction:column;gap:18px;min-width:0}
.plan.hl{background:var(--c-bg);color:var(--c-fg)}
.plan.hl .ticks li::before{background:var(--sky)}
.plan.hl .setup,.plan.hl .plan-k{color:var(--c-muted)}
.plan-k{font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);display:flex;justify-content:space-between;gap:10px}
.plan-k em{font-style:normal;color:var(--c-hi)}
.amt{font:600 clamp(44px,4.4vw,58px)/1 var(--f-display);letter-spacing:-.055em}
.amt small{font:400 15px var(--f-body);letter-spacing:0;color:inherit;opacity:.65}
.setup{font-size:14px;color:var(--ink-2);margin-top:-8px}
.plan{position:relative;isolation:isolate;overflow:hidden;transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s}
.plan::before{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;opacity:0;transition:opacity .35s;
  background:radial-gradient(320px circle at var(--mx,50%) var(--my,30%),rgba(142,183,215,.42),transparent 62%)}
.plan.hl::before{background:radial-gradient(320px circle at var(--mx,50%) var(--my,30%),rgba(159,194,221,.22),transparent 62%)}
.plan-cta{margin-top:auto;display:flex;justify-content:space-between;align-items:center;gap:12px;padding:16px 20px;border-radius:999px;background:var(--ink);color:#fff;text-decoration:none;font:600 15px/1 var(--f-display);letter-spacing:-.01em;
  opacity:0;transform:translate(var(--tx,0px),calc(var(--ty,0px) + 16px)) scale(.97);transition:opacity .3s,transform .35s cubic-bezier(.2,.7,.2,1),background .2s}
.plan.hl .plan-cta{background:var(--sky);color:var(--ink)}
.plan-cta .arr{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:rgba(255,255,255,.14);transition:transform .3s}
.plan.hl .plan-cta .arr{background:rgba(35,43,51,.12)}
.plan-cta:hover .arr{transform:translateX(3px) rotate(-45deg)}
.plan.on,.plan:focus-within{transform:translateY(-4px);box-shadow:0 24px 40px -28px rgba(35,43,51,.45)}
.plan.on::before{opacity:1}
.plan.on .plan-cta,.plan:focus-within .plan-cta{opacity:1;transform:translate(var(--tx,0px),var(--ty,0px)) scale(1)}
.plans:has(.plan.on) .plan:not(.on){opacity:.82}
.plan{transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s,opacity .3s}
@media (hover:none){.plan-cta{opacity:1;transform:none}}
@media (max-width:900px){.plans{grid-template-columns:1fr}}
.cmp{width:100%;border-collapse:collapse;min-width:640px}
.cmp th,.cmp td{padding:18px 16px 18px 0;text-align:left;border-bottom:1px solid var(--rule-2);vertical-align:top;font-size:15.5px}
.cmp thead th{font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2);font-weight:500}
.cmp td:first-child{font-weight:600;font-family:var(--f-display);letter-spacing:-.01em}
.cmp td:nth-child(2){color:var(--ink-2)}
.cmp td:last-child{font-weight:600}
.note{font-size:14px;color:var(--ink-2)}

/* calculators */
.calc{background:var(--c-bg);color:var(--c-fg);border-radius:6px;padding:clamp(22px,3.6vw,44px);display:grid;gap:28px}
.calc-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(24px,4vw,56px)}
@media (max-width:820px){.calc-grid{grid-template-columns:1fr}}
.calc-inputs{display:grid;gap:4px;align-content:start}
.calc label.row-l{display:flex;justify-content:space-between;align-items:baseline;gap:14px;font-size:14.5px;color:var(--c-muted);margin-top:18px;line-height:1.35}
.calc label.row-l:first-child{margin-top:0}
.calc output,.calc .val{color:var(--c-fg);font:500 15px var(--f-mono);white-space:nowrap;font-variant-numeric:tabular-nums}
.calc input[type=range]{-webkit-appearance:none;appearance:none;width:100%;height:30px;background:transparent;cursor:pointer}
.calc input[type=range]::-webkit-slider-runnable-track{height:2px;background:linear-gradient(var(--sky),var(--sky)) 0/var(--p,50%) 100% no-repeat,var(--c-line)}
.calc input[type=range]::-moz-range-track{height:2px;background:var(--c-line)}
.calc input[type=range]::-moz-range-progress{height:2px;background:var(--sky)}
.calc input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:20px;height:20px;border-radius:50%;background:var(--c-fg);border:5px solid var(--sky);margin-top:-9px}
.calc input[type=range]::-moz-range-thumb{width:12px;height:12px;border-radius:50%;background:var(--c-fg);border:5px solid var(--sky)}
.calc input[type=range]:focus-visible{outline:2px solid var(--sky);outline-offset:2px}
.numin{width:100%;background:transparent;border:0;border-bottom:1px solid var(--c-line);color:var(--c-fg);padding:10px 0 10px 22px;font:500 22px var(--f-mono);font-variant-numeric:tabular-nums;border-radius:0}
.numin:focus{outline:0;border-bottom-color:var(--sky)}
.pfx{position:relative}
.pfx::before{content:attr(data-p);position:absolute;left:0;top:50%;transform:translateY(-50%);color:var(--c-muted);font:500 22px var(--f-mono)}
.calc-results{display:grid;gap:0;align-content:start;border-top:1px solid var(--c-line)}
.res{display:grid;gap:4px;padding:18px 0;border-bottom:1px solid var(--c-line)}
.res span{font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--c-muted)}
.res strong{font:600 30px/1.1 var(--f-display);letter-spacing:-.035em;font-variant-numeric:tabular-nums}
.res small{color:var(--c-muted);font-size:14px}
.res--big strong{font-size:clamp(52px,7vw,88px);line-height:.95;color:var(--c-hi);letter-spacing:-.06em}
.res--bad strong{color:var(--c-bad)}
.pair{display:grid;grid-template-columns:1fr 1fr;gap:24px;border-bottom:1px solid var(--c-line)}
.pair .res{border-bottom:0}
.scen{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--c-line)}
.scen .res{border-bottom:0;padding-right:16px}
.scen .res+.res{padding-left:16px;border-left:1px solid var(--c-line)}
@media (max-width:560px){.scen{grid-template-columns:1fr}.scen .res+.res{padding-left:0;border-left:0;border-top:1px solid var(--c-line)}}
.calc-foot{display:flex;justify-content:space-between;align-items:center;gap:18px;flex-wrap:wrap;padding-top:6px}
.calc-foot p{font-size:14px;color:var(--c-muted);max-width:52ch}
.calc details{border-top:1px solid var(--c-line);border-bottom:1px solid var(--c-line);margin-top:18px}
.calc details summary{cursor:pointer;padding:14px 0;font:600 14.5px var(--f-display);color:var(--c-hi);list-style:none}
.calc details summary::-webkit-details-marker{display:none}
.calc details summary::before{content:"+ "}
.calc details[open] summary::before{content:"− "}
.calc details ol{margin:0 0 14px;padding-left:20px;color:var(--c-muted);font-size:14.5px;display:grid;gap:6px}
.calc details p{color:var(--c-muted);font-size:14px;padding-bottom:14px}
.calc details b{color:var(--c-fg);font-weight:500}
.verdict{display:inline-flex;align-items:center;gap:8px;font:500 12px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;padding:14px 0;border-bottom:1px solid var(--c-line)}
.verdict::before{content:"";width:9px;height:9px;border-radius:50%;background:currentColor}
.v-good{color:var(--c-good)}.v-bad{color:var(--c-bad)}.v-mid{color:var(--c-mid)}
.mini{width:100%;border-collapse:collapse;font-size:14.5px;min-width:440px}
.mini th,.mini td{padding:12px 0;border-top:1px solid var(--c-line);text-align:left;font-variant-numeric:tabular-nums}
.mini th{font:500 11px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--c-muted);border-top:0;font-weight:500}
.mini td:last-child,.mini th:last-child{text-align:right}
.mini tr.on td{color:var(--c-hi)}
.calc-note{font-size:13.5px;color:var(--c-muted);margin-top:16px}

/* health check */
.hc-q{padding:18px 0;border-top:1px solid var(--c-line)}
.hc-q:first-child{border-top:0;padding-top:0}
.hc-q fieldset{border:0;margin:0;padding:0;min-width:0}
.hc-q legend{font:600 16px var(--f-display);letter-spacing:-.01em;padding:0;margin-bottom:12px}
.hc-q legend i{font:500 12px var(--f-mono);font-style:normal;color:var(--c-muted);margin-right:10px}
.hc-opts{display:flex;flex-wrap:wrap;gap:8px}
.hc-opts label{cursor:pointer;position:relative}
.hc-opts input{position:absolute;opacity:0;pointer-events:none}
.hc-opts span{display:inline-block;padding:9px 14px;border-radius:999px;border:1px solid var(--c-line);font-size:14px;color:var(--c-muted);transition:all .15s}
.hc-opts label:hover span{border-color:var(--c-muted);color:var(--c-fg)}
.hc-opts input:checked+span{border-color:var(--sky);background:var(--sky);color:var(--ink)}
.hc-opts input:focus-visible+span{outline:2px solid var(--sky);outline-offset:2px}
.gauge{height:3px;background:var(--c-line);margin-top:14px}
.gauge i{display:block;height:100%;background:var(--sky);transition:width .35s}
.fixes{margin:6px 0 0;padding:0;list-style:none;display:grid;gap:14px;counter-reset:f}
.fixes li{counter-increment:f;display:grid;grid-template-columns:28px 1fr;font:600 16px/1.3 var(--f-display)}
.fixes li::before{content:counter(f);font:500 12px var(--f-mono);color:var(--c-hi);padding-top:3px}
.fixes li span{grid-column:2;font:400 14px/1.45 var(--f-body);color:var(--c-muted);margin-top:4px}
.hc-side{position:sticky;top:96px;align-self:start}
@media (max-width:820px){.hc-side{position:static}}

/* prose */
.prose{display:grid;gap:18px;max-width:64ch}
.prose h2{font-size:clamp(30px,3.4vw,44px)}
.prose h3{margin-top:12px}
.prose p,.prose li{color:var(--ink-2)}
.next{display:flex;gap:12px;flex-wrap:wrap;margin-top:12px}
.two{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(32px,6vw,96px);align-items:start}
@media (max-width:900px){.two{grid-template-columns:1fr}}

/* form */
.form{display:grid;gap:26px}
.fgrid{display:grid;grid-template-columns:1fr 1fr;gap:26px}
@media (max-width:620px){.fgrid{grid-template-columns:1fr}}
.field{display:grid;gap:6px;min-width:0}
.field>label,.field>.flabel{font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2)}
.field input,.field select,.field textarea{width:100%;font:400 19px var(--f-body);color:var(--ink);background:transparent;border:0;border-bottom:1.5px solid var(--rule-2);border-radius:0;padding:10px 0}
.field input:focus,.field select:focus,.field textarea:focus{outline:0;border-bottom-color:var(--ink)}
.field textarea{min-height:110px;resize:vertical}
.checks{display:flex;gap:10px;flex-wrap:wrap;padding-top:6px}
.checks label{position:relative;cursor:pointer}
.checks input{position:absolute;opacity:0}
.checks span{display:inline-block;padding:10px 16px;border-radius:999px;border:1px solid var(--rule-2);font-size:15px}
.checks input:checked+span{background:var(--ink);color:#fff;border-color:var(--ink)}
.checks input:focus-visible+span{outline:2px solid var(--ink);outline-offset:2px}
.err{color:#9A2F24;font-size:14.5px}
.done{border-top:2px solid var(--ink);padding-top:24px;display:grid;gap:10px}
.contact{background:var(--paper);border-radius:6px;padding:30px;display:grid;gap:22px}
.contact dl{margin:0;display:grid;gap:18px}
.contact dt{font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2)}
.contact dd{margin:4px 0 0;font:600 19px var(--f-display);letter-spacing:-.02em;display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.contact dd b{font-weight:600;user-select:all}
.copy{font:500 11px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;background:none;border:1px solid var(--rule-2);color:var(--ink);border-radius:999px;padding:5px 10px;cursor:pointer}
.copy:hover{background:var(--ink);color:#fff}

/* about */
.values{display:grid;gap:0;border-top:1px solid var(--rule-2)}
.values div{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.6fr);gap:24px;padding:24px 0;border-bottom:1px solid var(--rule-2)}
.values p{color:var(--ink-2)}
@media (max-width:620px){.values div{grid-template-columns:1fr;gap:8px}}

/* footer */
footer{background:var(--c-bg);color:var(--c-muted);font-size:15px}
footer .wrap{padding-block:clamp(64px,8vw,104px) 32px;display:grid;gap:clamp(48px,6vw,80px)}
.f-top{display:grid;grid-template-columns:minmax(0,1.6fr) repeat(3,minmax(0,1fr));gap:32px}
@media (max-width:860px){.f-top{grid-template-columns:1fr 1fr}.f-top>:first-child{grid-column:1/-1}}
footer h4{font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--c-fg);margin-bottom:16px;font-weight:500}
footer ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
footer a{text-decoration:none}
footer a:hover{color:var(--c-fg)}
.f-brand{display:grid;gap:18px;max-width:36ch}
.f-brand img{width:72px;height:72px}
.f-base{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--c-line);padding-top:24px;font-size:13.5px}

@keyframes enter{from{opacity:.5;transform:translateY(8px)}to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}html{scroll-behavior:auto}}

/* ===== multi-page additions ===== */
.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:10px 14px;z-index:100}
.skip:focus{left:12px;top:12px}
@media (max-width:1100px){
  .menu-btn{display:block}
  .nav{display:none;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;background:var(--bg);border-bottom:1px solid var(--rule);padding:10px max(20px,env(safe-area-inset-right,0px)) 20px max(20px,env(safe-area-inset-left,0px));max-height:calc(100dvh - 74px);overflow-y:auto}
  .nav.open{display:flex}
  .nav a{padding:14px 4px;border-radius:0;border-bottom:1px solid var(--rule);font-size:17px}
  .nav a:hover,.nav a[aria-current="page"]{background:transparent}
  .nav .btn{margin:14px 0 0;border:0;color:#fff}
}

/* quick-answer box (AEO) */
.answer{background:rgba(255,255,255,.55);border-radius:6px;padding:clamp(20px,2.6vw,30px);display:grid;gap:10px;max-width:880px;margin-top:clamp(28px,4vw,44px)}
.answer h2{font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2)}
.answer p{font:400 clamp(17px,1.5vw,19.5px)/1.55 var(--f-body);color:var(--ink);max-width:70ch}
.answer .stamp{font:500 11.5px var(--f-mono);letter-spacing:.06em;color:var(--ink-3)}
.sec--ink .answer{background:var(--c-2)}.sec--ink .answer p{color:var(--c-fg)}

/* service page */
.svc-layout{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:clamp(32px,6vw,96px);align-items:start}
@media (max-width:900px){.svc-layout{grid-template-columns:1fr}}
.panel{background:var(--paper);border-radius:6px;padding:clamp(22px,3vw,32px);display:grid;gap:16px}
.panel h3{font-size:20px}
.related{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule-2)}
.related a{padding:22px 22px 22px 0;text-decoration:none;display:grid;gap:6px;border-bottom:1px solid var(--rule-2)}
.related a+a{padding-left:22px;border-left:1px solid var(--rule)}
.related a span{font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2)}
.related a b{font:600 19px var(--f-display);letter-spacing:-.02em}
.related a:hover b{text-decoration:underline}
@media (max-width:760px){.related{grid-template-columns:1fr}.related a+a{padding-left:0;border-left:0}}
.chips-row{display:flex;flex-wrap:wrap;gap:8px}
.pill{font:500 12px var(--f-mono);letter-spacing:.06em;padding:6px 11px;border-radius:999px;border:1px solid var(--rule-2);color:var(--ink-2)}
.sec--ink .steps{margin-top:8px}
.steps.light::before{background:var(--rule-2)}
.steps.light li::before{background:var(--bg);border-color:var(--ink)}
.steps.light li:last-child::before{background:var(--ink)}
.steps.light .n{color:var(--mauve)}
.steps.light p{color:var(--ink-2)}

/* hub cards (services / industries) */
.hub{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,1.6vw,20px)}
.hub a{background:var(--paper);border-radius:6px;padding:26px;text-decoration:none;display:flex;flex-direction:column;gap:10px;min-height:220px;transition:transform .3s cubic-bezier(.2,.7,.2,1),box-shadow .3s}
.hub a:hover{transform:translateY(-3px);box-shadow:0 22px 36px -26px rgba(35,43,51,.45)}
.hub a span.k{font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--mauve)}
.hub a p{color:var(--ink-2);font-size:15.5px}
.hub a .go{margin-top:auto;font:600 15px var(--f-display)}
.hub--4{grid-template-columns:repeat(4,1fr)}
@media (max-width:1000px){.hub,.hub--4{grid-template-columns:1fr 1fr}}
@media (max-width:620px){.hub,.hub--4{grid-template-columns:1fr}.hub a{min-height:0}}

/* glossary */
.gloss{display:grid;border-top:1px solid var(--rule-2)}
.gloss>div{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:24px;padding:28px 0;border-bottom:1px solid var(--rule-2);scroll-margin-top:96px}
.gloss dt{font:600 clamp(20px,2vw,26px)/1.2 var(--f-display);letter-spacing:-.03em}
.gloss dt small{display:block;font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2);margin-top:6px}
.gloss dd{margin:0;display:grid;gap:10px;color:var(--ink-2)}
.gloss dd p:first-child{color:var(--ink);font-size:17.5px}
.gloss dd a{font-weight:600}
@media (max-width:700px){.gloss>div{grid-template-columns:1fr;gap:10px}}
.az{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}
.az a{font:500 13px var(--f-mono);text-decoration:none;padding:7px 12px;border-radius:999px;background:rgba(255,255,255,.5)}
.az a:hover{background:var(--ink);color:#fff}

/* article */
.article{display:grid;grid-template-columns:minmax(0,220px) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:start}
.toc{position:sticky;top:96px;display:grid;gap:8px;font-size:14.5px}
.toc b{font:500 11.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-2);margin-bottom:6px}
.toc a{text-decoration:none;color:var(--ink-2)}.toc a:hover{color:var(--ink)}
@media (max-width:900px){.article{grid-template-columns:1fr}.toc{position:static;padding:18px;background:rgba(255,255,255,.45);border-radius:6px}}
.prose h2{scroll-margin-top:96px}
.prose table{width:100%;border-collapse:collapse;font-size:15px;min-width:520px}
.prose th,.prose td{text-align:left;padding:12px 14px 12px 0;border-bottom:1px solid var(--rule-2);vertical-align:top}
.prose th{font:500 11.5px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2)}
.prose td:first-child{font-weight:600;color:var(--ink)}
.byline{display:flex;gap:12px;align-items:center;font-size:14.5px;color:var(--ink-2);margin-top:22px}
.byline .av{width:38px;height:38px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font:600 15px var(--f-display)}
.byline a{font-weight:600;color:var(--ink)}

/* founder */
.founder{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.4fr);gap:clamp(28px,5vw,80px);align-items:start}
.founder .stage{min-height:360px}
@media (max-width:900px){.founder{grid-template-columns:1fr}}

/* tables on light */
.data{width:100%;border-collapse:collapse;font-size:15px;min-width:560px}
.data th,.data td{text-align:left;padding:13px 14px 13px 0;border-bottom:1px solid var(--rule-2);font-variant-numeric:tabular-nums}
.data th{font:500 11.5px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);font-weight:500}

/* calculator extras */
.calc select.numin{padding-left:0;font-size:18px;appearance:auto;background:var(--c-bg)}
.calc .mini td:first-child{font-weight:500}
.status-bar{height:6px;background:var(--c-line);position:relative;margin-top:14px}
.status-bar i{position:absolute;inset:0 auto 0 0;background:var(--sky);transition:width .3s}
.status-bar b{position:absolute;top:-5px;width:2px;height:16px;background:var(--c-fg)}

/* mobile sticky CTA */
.mcta{display:none}
@media (max-width:760px){
  .mcta{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:55;gap:10px;align-items:center;justify-content:space-between;
    padding:10px max(14px,env(safe-area-inset-right,0px)) calc(10px + env(safe-area-inset-bottom,0px)) max(14px,env(safe-area-inset-left,0px));
    background:color-mix(in srgb,var(--bg) 92%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-top:1px solid var(--rule);transform:translateY(110%);transition:transform .3s}
  .mcta.show{transform:none}
  .mcta span{font-size:13.5px;color:var(--ink-2);line-height:1.3}
  .mcta .btn{padding:13px 18px;font-size:14.5px;white-space:nowrap}
  footer{padding-bottom:76px}
}

/* mobile tuning */
@media (max-width:760px){
  body{font-size:16.5px}
  .sec{padding-block:64px}
  .hero{padding-block:28px 56px}
  .hero-copy{gap:22px}
  .stage{min-height:300px}
  .stage img{width:min(62%,300px)}
  .btns .btn{flex:1 1 auto}
  .split-head{margin-bottom:32px}
  .page-head{padding-block:36px 28px}
  .crumb{margin-bottom:18px}
  .calc{padding:20px 18px;gap:22px;border-radius:4px}
  .res--big strong{font-size:clamp(46px,14vw,64px)}
  .row{padding:22px 0}
  .tool-row{grid-template-columns:52px minmax(0,1fr) auto;gap:14px}
  .announce .wrap{justify-content:center;text-align:center;font-size:13px}
  .cta .btns{width:100%}
  .quote blockquote{text-indent:0}
  .plan{padding:24px}
  .f-top{gap:28px}
}
@media (max-width:400px){
  h1{font-size:42px}
  .facts b{font-size:24px}
  .announce span{display:none}
}

.lt-row .tc{display:grid;gap:2px;min-width:0}
.lt-row .ind{font:500 10px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--c-hi);opacity:.85}
.lt-item.is-cut .ind{color:var(--c-muted)}

/* pricing basis */
.amt .from{font:500 13px var(--f-mono);letter-spacing:.08em;text-transform:uppercase;opacity:.65;display:block;margin-bottom:6px}
.price-basis{background:rgba(255,255,255,.5);border-radius:6px;padding:clamp(22px,3vw,32px);display:grid;gap:16px}
.price-basis h2{font-size:clamp(24px,2.4vw,32px)}
.price-basis>p{color:var(--ink-2);max-width:64ch}
.basis{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid var(--rule-2)}
.basis li{display:grid;gap:4px;padding:16px 16px 4px 0}
.basis li+li{padding-left:16px;border-left:1px solid var(--rule)}
.basis b{font:600 18px var(--f-display);letter-spacing:-.02em}
.basis span{font-size:14px;color:var(--ink-2);line-height:1.4}
@media (max-width:900px){.basis{grid-template-columns:1fr 1fr}.basis li+li{padding-left:0;border-left:0}.basis li:nth-child(even){padding-left:16px;border-left:1px solid var(--rule)}}
@media (max-width:480px){.basis{grid-template-columns:1fr}.basis li:nth-child(even){padding-left:0;border-left:0}.basis li{border-bottom:1px solid var(--rule);padding-bottom:14px}}

/* live terms: 6 columns */
.lt-head,.lt-row{grid-template-columns:minmax(0,1fr) 56px 50px 42px 66px 88px;gap:10px}
.lt-head span:nth-child(n+2):nth-child(-n+5),.lt-row .c,.lt-row .r,.lt-row .v,.lt-row .val{text-align:right}
.lt-row .val.pos{color:var(--c-good)}
.lt-item.is-cut .val{color:var(--c-muted)}
@media (max-width:1100px) and (min-width:901px){.lt-head,.lt-row{grid-template-columns:minmax(0,1fr) 52px 46px 34px 60px 84px;gap:8px}}
@media (max-width:620px){
  .lt-head{display:none}
  .lt{height:calc(5 * 88px)}
  .lt-row{grid-template-columns:repeat(4,minmax(0,1fr));grid-template-areas:"tc tc tc a" "c r v val";gap:8px 10px;padding-inline:14px}
  .lt-row .tc{grid-area:tc}.lt-row .a{grid-area:a;align-self:start}
  .lt-row .c{grid-area:c}.lt-row .r{grid-area:r}.lt-row .v{grid-area:v;display:grid!important}.lt-row .val{grid-area:val}
  .lt-row .c,.lt-row .r,.lt-row .v,.lt-row .val{text-align:left;font-size:13.5px;display:grid;gap:1px}
  .lt-row .c::before,.lt-row .r::before,.lt-row .v::before,.lt-row .val::before{font:500 9.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--c-muted)}
  .lt-row .c::before{content:"Cost"}.lt-row .r::before{content:"CTR"}.lt-row .v::before{content:"Conv."}.lt-row .val::before{content:"Value"}
}

.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.tlink{white-space:nowrap}
.cols3--even h3,.cols3--even .price-tag{white-space:nowrap}
.lt-row .tc{grid-template-columns:minmax(0,1fr)}
.lt-row .t{width:auto;max-width:100%;display:block}
.lt-row .t::after{width:0}
.lt-item.is-cut .t{text-decoration:line-through;text-decoration-color:var(--c-bad);text-decoration-thickness:1.5px}
@media (max-width:620px){
  .hide-sm,.xk{display:none}
  .lt-row .a{justify-self:end}
  .console-top{font-size:10.5px;letter-spacing:.08em}
}

@media (min-width:861px){.cols3--even p{white-space:nowrap}}
@media (max-width:1100px){.split--wide{grid-template-columns:1fr}}

/* ROAS rule */
.lt-rule{padding:10px 18px;border-bottom:1px solid var(--c-line);font-size:13px;color:var(--c-muted)}
.lt-rule b{color:var(--c-fg);font-weight:600}
.lt-head,.lt-row{grid-template-columns:minmax(0,1fr) 50px 44px 34px 60px 46px 82px;gap:8px}
.lt-head span:nth-child(n+2):nth-child(-n+6),.lt-row .ro{text-align:right}
.lt-row .ro{font-weight:600}
.lt-row .ro.ok{color:var(--c-good)}
.lt-row .ro.lo{color:var(--c-bad)}
@media (max-width:1100px) and (min-width:901px){.lt-head,.lt-row{grid-template-columns:minmax(0,1fr) 48px 42px 30px 56px 44px 80px;gap:6px}}
@media (max-width:620px){
  .lt-rule{padding-inline:14px;font-size:12.5px}
  .lt-row{grid-template-columns:repeat(5,minmax(0,1fr));grid-template-areas:"tc tc tc tc a" "c r v val ro"}
  .lt-row .ro{grid-area:ro;text-align:left;font-size:13.5px;display:grid;gap:1px}
  .lt-row .ro::before{content:"ROAS";font:500 9.5px var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--c-muted)}
  .lt-row .a{grid-column:4/6}
}

/* who we work with: criteria */
.criteria{list-style:none;margin:0 0 clamp(36px,5vw,56px);padding:0;display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--ink)}
.criteria li{padding:22px 24px 4px 0;display:grid;gap:6px;align-content:start}
.criteria li+li{padding-left:24px;border-left:1px solid var(--rule-2)}
.criteria span{font:500 11.5px var(--f-mono);letter-spacing:.12em;color:var(--mauve)}
.criteria b{font:600 clamp(19px,1.7vw,23px)/1.2 var(--f-display);letter-spacing:-.03em}
.criteria p{color:var(--ink-2);font-size:15px}
@media (max-width:760px){.criteria{grid-template-columns:1fr}.criteria li,.criteria li+li{padding:18px 0;border-left:0;border-bottom:1px solid var(--rule)}}
.niche-k{font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);margin-bottom:16px}
/* panel tidy */
.lt{height:calc(5 * 61px)}
@media (max-width:620px){.lt{height:calc(4 * 94px)}}

/* ===== UX / accessibility pass ===== */
[id]{scroll-margin-top:96px}
.sec--ink :focus-visible,.calc :focus-visible,footer :focus-visible,.console :focus-visible,.plan.hl :focus-visible{outline-color:var(--sky)}
footer ul a{display:inline-block;padding-block:3px}
footer .fh{font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--c-fg);margin-bottom:16px}
.table-scroll:focus-visible{outline:2px solid var(--ink);outline-offset:4px}
.vh{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.field input[aria-invalid="true"]{border-bottom-color:#9A2F24}
.tools-split{grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr)}
@media (max-width:900px){.tools-split{grid-template-columns:1fr}}
.split .niche{grid-template-columns:repeat(2,1fr)}
.split .niche>*{min-height:0}
@media (max-width:620px){.split .niche{grid-template-columns:1fr}}
.btn:active{transform:translateY(1px)}
a,button,summary{-webkit-tap-highlight-color:transparent}
.hub a:focus-visible,.tool-row:focus-visible,.row:focus-visible{outline-offset:4px}

.tlink{display:inline-block;padding-top:4px}
.announce a,.f-brand a,.f-base a,.crumb a{display:inline-block;padding-block:5px}
.crumb{line-height:1.2}
.lt-row .ind{opacity:1;color:#B3D2E8}
.lt-item.is-cut .ind{color:#B0B9C2}

@media (max-width:1100px){.nav.open{min-height:calc(100dvh - 74px - env(safe-area-inset-top,0px))}}
.filters{display:flex;flex-wrap:wrap;gap:6px;margin:8px 0}
.filters code{font:500 13px var(--f-mono);color:var(--c-fg);background:var(--c-2);border:1px solid var(--c-line);border-radius:4px;padding:4px 8px;white-space:nowrap}

/* ===== blog ===== */
.feature{display:grid;gap:14px;padding:clamp(26px,4vw,48px);background:var(--c-bg);color:var(--c-fg);border-radius:6px;text-decoration:none;transition:transform .3s cubic-bezier(.2,.7,.2,1)}
.feature:hover{transform:translateY(-3px)}
.feature .k{font:500 11.5px var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--c-hi)}
.feature h2{font-size:clamp(28px,3.6vw,48px);max-width:24ch}
.feature p{color:var(--c-muted);max-width:62ch;font-size:17px}
.feature .go{font:600 15px var(--f-display);color:var(--sky)}
.tchips{display:flex;flex-wrap:wrap;gap:8px}
.tchip{font:500 14px var(--f-body);color:var(--ink-2);background:transparent;border:1px solid var(--rule-2);border-radius:999px;padding:10px 15px;cursor:pointer;min-height:40px}
.tchip span{font:500 11.5px var(--f-mono);color:var(--ink-3);margin-left:4px}
.tchip:hover{border-color:var(--ink);color:var(--ink)}
.tchip[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.tchip[aria-pressed="true"] span{color:var(--sky-2)}
.post-list{border-top:1px solid var(--rule-2)}
.post-row{display:grid;grid-template-columns:150px minmax(0,1fr) 64px;gap:28px;padding:26px 0;border-bottom:1px solid var(--rule-2);text-decoration:none;align-items:baseline;transition:background .25s,padding .25s}
.post-row:hover{background:rgba(255,255,255,.35);padding-inline:14px}
.post-row .d{display:grid;gap:4px;font:500 12px var(--f-mono);letter-spacing:.06em;color:var(--ink-2)}
.post-row .d em{font-style:normal;color:var(--mauve);text-transform:uppercase;letter-spacing:.1em;font-size:11px}
.post-row h3{font-size:clamp(19px,1.8vw,23px);letter-spacing:-.025em}
.post-row p{color:var(--ink-2);font-size:15.5px;margin-top:6px;max-width:72ch}
.post-row .r{font:500 12px var(--f-mono);color:var(--ink-2);text-align:right}
@media (max-width:700px){.post-row{grid-template-columns:1fr;gap:8px}.post-row .d{display:flex;gap:12px}.post-row .r{text-align:left}}
.post-h1{font-size:clamp(36px,5.2vw,72px);max-width:20ch}
.prose.post{max-width:70ch;font-size:17.5px;line-height:1.7}
.prose.post p,.prose.post li{color:var(--ink)}
.prose.post h2{font-size:clamp(26px,2.8vw,36px);margin-top:28px}
.prose.post h3{font-size:clamp(20px,2vw,24px);margin-top:14px}
.prose.post a{color:var(--ink);text-decoration:underline;text-decoration-color:var(--stone);text-underline-offset:3px;text-decoration-thickness:2px}
.prose.post a:hover{text-decoration-color:var(--ink)}
.prose.post blockquote{margin:0;padding:6px 0 6px 22px;border-left:3px solid var(--ink);font:400 20px/1.5 var(--f-display);letter-spacing:-.01em}
.prose.post code{font:500 .9em var(--f-mono);background:rgba(255,255,255,.55);padding:2px 6px;border-radius:4px}
.prose.post hr{border:0;border-top:1px solid var(--rule-2);margin:12px 0}
.prose.post img{border-radius:6px}
.post-cta{margin-top:36px;background:var(--paper);border-radius:6px;padding:clamp(22px,3vw,32px);display:grid;gap:12px}
.post-cta h2{margin:0!important;font-size:clamp(24px,2.4vw,30px)!important}
.post-cta p{color:var(--ink-2)!important}