Google Ads
Search, Shopping and PMax.
Learn more about Google Ads management →
Retail, DTC & service brands · Bristol
Built on trust.
Built on trust.
Driven by results.
Google Ads, Meta Ads and AI performance infrastructure for online retailers and DTC brands, and for service businesses that want more enquiries. Flat fees, full account access, and weekly reports you can check against the platform yourself.
35.3xBest client month, cycling retailer
£1.62MRevenue in 92 days, tackle retailer
MonthlyRolling agreements, no contracts
managed accounts
What is Social Surge?
Social Surge is a Bristol-based growth agency for e-commerce brands, online retailers and DTC brands in any niche, doing £1M+ a year or close to it and advertising on Google, Meta or both. It also helps service-based businesses. Its team manages Google Ads and Meta Ads hands-on, while email marketing, SEO, AEO, GEO and Google Tag Manager setup are run by its AI infrastructure with a specialist reviewing every change. Clients get flat fees, full account access, weekly reporting and rolling monthly agreements, with an 18.3x average ROAS across managed accounts.
Results
Real accounts. Numbers straight from the platforms.
Fishing tackle
£1.62M revenue in 92 days
Black Friday to February, with growth held through the post-Christmas drop.
9.0xROAS
E-commerce retail£2.5M growth in 12 months
A Search-only account rebuilt with Shopping and Performance Max.
£4.3MRecord year
Efficiency programmeMore sales on less spend
Tracking fixed, waste removed, campaigns restructured. Ad spend down 16%.
+144%Conversions
Cycling+23.6% revenue with AI analysis
304 non-selling products found and excluded.
−89%CPA
Services
Paid media at the core.
Ads run hands-on by our team. Email, SEO, AEO, GEO and tracking run by our AI infrastructure and checked by us. All services
Meta Ads
Facebook and Instagram ads.
Learn more about Meta Ads management →AI infrastructure
Always-on account analysis.
Learn more about AI performance infrastructure →How it works
From audit to scale in 90 days.
- 01 — FOUNDATION
Fix the tracking
GA4 and GTM rebuilt so every conversion and its real revenue are measured before anything else changes.
- 02 — WASTE
Stop the leaks
Zero-conversion products excluded and junk queries negated, usually in the first two weeks.
- 03 — STRUCTURE
Rebuild by margin
Campaigns split by margin and performance tier. Feeds tuned for Shopping and PMax.
- 04 — SCALE
Grow where ROAS holds
Budgets rise only where targets hold. Weekly reports show where every pound goes.
Free tools
Run the numbers on your own account.
No sign-up. Nothing is sent or stored.
Script running · liveSimulation
Rule: negate any search term below 4.0x ROAS (conversion value ÷ cost)
Search termCostCTRConv.ValueROASAction
Blocked this session£0
Terms reviewed0
£ / yrPOASROAS/100PaceNov
Search term savings
What you spend on searches that never buy, and what a negative keyword script would recover.
POAS calculator
Profit on ad spend and break-even point, from your margin, fees and delivery.
Break-even ROAS
The minimum ROAS before ads lose money, and the target for your profit goal.
Google Ads health check
Eight questions, a score out of 100 and your top three fixes.
Budget pacing
Whether this month’s spend is on track, and the daily budget you need from here.
Black Friday planner
The November ad budget your revenue target needs, split across the peak.
Industries
Who we work with.
Any e-commerce brand doing seven figures a year, or close to it, and advertising on Google, Meta or both. We also help service businesses that need qualified leads. See all industries
- 01E-commerce, any niche
Online retailers and DTC brands selling through their own store.
- 02£1M+ annual revenue, or close
Seven-figure brands, and those about to get there.
- 03Advertising on Google, Meta or both
Already running paid ads on one or both platforms.
Where we have the deepest experience
Cycling
Seasonal demand curves, high order values, and feed structures we know inside out.
13x+ROAS via Google Ads
Fishing
Thousands of SKUs, managed with precise product-level exclusions.
12x+ROAS via Google Ads
Outdoor & hobbyist
Brands where intent runs deep and broad targeting burns budget.
14x+ROAS via Google Ads
Service businesses
Trades, clinics, studios and professional services that need booked jobs from their ad spend.
LeadsTracked from click to enquiry
“Clear reporting, no jargon, and campaigns that actually convert. Our ad spend finally makes sense.”
Veals Mail Order
Questions
How long before I see results?
Most accounts improve measurably within 30 days, with meaningful ROAS growth by 60 to 90 days. Tracking and wasted-spend fixes often show in the first fortnight.
How much does it cost?
Google Ads and Meta Ads management each start from £1,650 a month, or from £2,250 for both. Your exact fee depends on your business, such as revenue, ad spend and scope, and it’s always a flat fee, never a percentage of spend. Full pricing.
Do you require a contract?
No. Every agreement rolls monthly. Clients stay because the results justify it.
Who owns the ad accounts?
You do, always. You get full access and can check every number we report.
What makes you different?
We work with online retailers and DTC brands, and help service-based businesses win more enquiries. Paid media is run hands-on, everything else is run by our AI infrastructure with a specialist checking every change, and every client gets full transparency.