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UK E-Commerce PPC Agency

Built on Trust.
Driven by Results.

We scale UK e-commerce brands through Google Ads, Meta Ads and AI performance infrastructure. Transparent ads that actually work, 11.8x average ROAS across our client base.

Monthly Revenue

Client account · live signal
+33% vs last period
£520K£470K£420K £400K JulAugSepOctNov

What is Social Surge?

Social Surge is a UK-based, PPC-only marketing agency in Bristol that scales e-commerce brands through Google Ads, Meta Ads and managed AI performance infrastructure. Clients get full ad account access, weekly reporting, rolling monthly agreements and an 11.8x average return on ad spend.

Proof, not promises

Results That Speak

Real accounts, real revenue, verified in the ad platforms. Every case study links to the full breakdown.

£1.62M Revenue in 92 Days

Black Friday to February, sustained growth through peak and off-season for a UK e-commerce retailer.

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£2.5M Revenue Growth in 12 Months

How we rebuilt a Search-only account into a £4.3M record-breaking year with Shopping and Performance Max.

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144% More Conversions. 16% Less Spend.

Fixed tracking, cut waste, scaled efficiency, more sales for less money in 12 months.

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+23.6% Growth Powered by AI Infrastructure

17% higher ROAS, 89% lower CPA and 857% conversion growth through structured AI analysis and exclusions.

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What we do

PPC Specialists. Nothing Else.

We're not a jack-of-all-trades agency. Paid media is the only thing we do, which is exactly why it works.

Google Ads Management

Search, Shopping and Performance Max built for e-commerce. Feed optimisation, product exclusions, tROAS bidding and weekly reporting.

Explore Google Ads →

Meta Ads Management

Facebook and Instagram campaigns with creative testing, Conversion API tracking and audiences built to scale profitably.

Explore Meta Ads →

AI Performance Infrastructure

A fully managed intelligence layer that analyses your ad accounts continuously, anomaly detection, budget signals and automated reporting.

Explore AI Infrastructure →

How it works

From Audit to Scale in 90 Days

Free Audit

Full account review: tracking, structure, wasted spend and quick wins, delivered in plain English.

Fix the Foundations

Tracking corrected, campaigns consolidated, budget bleeding stopped in the first two weeks.

Rebuild & Optimise

Feed optimisation, product exclusions, tROAS bidding and structured testing take hold.

Scale Profitably

Budgets scale only where ROAS supports it. Weekly reports show exactly where every pound goes.

Industry expertise

Specialists in Your Industry

Deep e-commerce expertise with a focus on cycling, fishing and passionate hobbyist niches.

Cycling

Bike shops and cycling brands, seasonal demand curves, high AOVs and feed structures we know inside out.

4.2x+ ROAS via Google Ads

Cycling PPC →

Fishing

Fishing tackle and angling gear specialists, vast SKU catalogues managed with precision exclusions.

3.8x+ ROAS via Google Ads

Fishing PPC →

Outdoor & Hobbyist

Enthusiast niche brands where audience intent runs deep and generic agencies burn budgets.

5.1x+ ROAS via Google Ads

Hobbyist PPC →

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Average ROAS
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Account transparency
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To measurable growth
“Clear reporting, no jargon, and campaigns that actually convert. Our ad spend finally makes sense.”
D
Danny ArnoldVeals Mail Order
FAQ

Frequently Asked Questions

How long before I see results from PPC?

Most e-commerce accounts see measurable improvement within 30 days and meaningful ROAS growth within 60-90 days. Structural fixes, tracking corrections, campaign consolidation, stopping wasted spend, often show impact in the first two weeks.

How much does a PPC agency cost in the UK?

UK PPC agency fees typically range from £800 to £3,000+ per month depending on ad spend and scope. Our pricing is published openly: Google Ads management from £1,500/month, Meta Ads from £1,000/month, combined from £2,250/month. See our pricing page for full detail.

What's your approach to Google Ads management?

Foundation first: accurate tracking, clean campaign structure and feed optimisation. Then data-led scaling, product-level exclusions, tROAS bidding and budget allocation driven by margin, not vanity metrics.

Do you require long-term contracts?

No. Rolling monthly agreements only. Clients stay because performance justifies it, not because a contract forces it.

How do you measure success?

ROAS, CPA, conversion value and revenue growth, reported weekly with full account access so you can verify every number yourself.

What makes you different from other PPC agencies?

PPC-only specialisation, 100% ad account transparency, niche e-commerce expertise, and an AI performance infrastructure layer that continuously analyses your accounts, something no template agency offers.

Trusted by 7+ UK brands

Ready to scale? See how AI infrastructure and PPC work together.

Structured AI automation and hands-on PPC management built for e-commerce brands that want results.

Book Your Free Audit