Jack Goldsmith
Who is Jack Goldsmith?
Jack Goldsmith is the founder of Social Surge, a Bristol growth agency for online retailers, DTC brands and service businesses. A performance marketer, he manages client Google Ads and Meta Ads accounts directly and built the AI performance infrastructure that analyses them.
Jack started Social Surge after seeing the same problems again and again in e-commerce ad accounts: conversion tracking that fed bad data to Smart Bidding, budgets spread across products that never sold, and reports designed to hide rather than explain.
His approach is the order of work the agency still follows: fix tracking first, cut waste second, rebuild campaigns around margin, then scale only where returns hold. He has spent years inside accounts in the cycling, fishing and hobbyist niches, and built the agency’s AI infrastructure to give hands-on management continuous, machine-scale analysis behind it.
Clients work with Jack directly. The client list is kept deliberately small so every account gets that attention.