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Free Google Ads tools.

The calculators we use with our own clients. Everything runs in your browser; nothing is sent or stored.

All free tools

What you spend on searches that never buy, and what a negative keyword script would recover.

Profit on ad spend and break-even point, from your margin, fees and delivery.

The minimum ROAS before ads lose money, and the target for your profit goal.

Eight questions, a score out of 100 and your top three fixes.

Whether this month’s spend is on track, and the daily budget you need from here.

The November ad budget your revenue target needs, split across the peak.