Get recommended when people ask AI.
Generative engine optimisation gets your brand and products named when customers ask ChatGPT, Gemini, Perplexity and other assistants what to buy.
What is GEO (generative engine optimisation)?
Generative engine optimisation (GEO) is the practice of improving how often and how accurately AI assistants such as ChatGPT, Gemini, Perplexity and Copilot mention and recommend a brand. It combines clear, citable content on your own site, consistent brand information across the web, and mentions in the third-party sources those assistants rely on.
What’s included
- Tracking how AI assistants describe your brand
- Competitor visibility comparison
- Consistent entity information across the web
- Citable content: definitions, data and comparisons
- Structured data and crawler access checks
- Third-party mention and listing plan
Run by AI. Signed off by us.
This service runs on our AI infrastructure with manual oversight from Social Surge. The AI does the analysis and the heavy lifting; a specialist checks and approves everything before it goes live.
- 01 — ANALYSE
AI reviews your data
Site, store, analytics and email data are read and benchmarked continuously.
- 02 — DRAFT
AI does the work
Emails, content, fixes, schema or tag configurations are prepared.
- 03 — CHECK
We review every change
A Social Surge specialist checks accuracy, brand voice and the numbers, and corrects anything that isn’t right.
- 04 — PUBLISH
Live, then monitored
Approved work goes live and the AI keeps watching results, flagging anything that moves.
How is GEO different from SEO?
SEO targets rankings in search results. GEO targets the answers AI assistants write, which draw on many sources at once, so mentions on other sites and consistent brand information matter as much as your own pages.
Can you guarantee ChatGPT will recommend us?
No one can guarantee that. We measure how often you’re mentioned for the questions that matter and work to increase it.
Do AI crawlers need access to our site?
Usually, yes. We check your robots.txt and hosting so the crawlers used by AI search tools can read your pages.