Search Campaigns
High-intent keyword targeting with exact-match negative strategies that stop budget leaking into queries that never convert.
Search, Shopping and Performance Max built around your product feed, your margins and your revenue targets, not vanity metrics. £1,500/month flat fee. No percentage of spend. No long-term contract.
What does Google Ads management from Social Surge include?
Social Surge manages Google Ads for UK e-commerce brands at a flat £1,500/month per account. That covers Search, Shopping and Performance Max campaigns, product feed optimisation, product-level exclusions, tROAS bidding, GA4/GTM conversion tracking, weekly reporting, landing page recommendations and monthly strategy calls, with 18.3x average ROAS across clients.
One flat fee covers the full stack of e-commerce Google Ads management.
High-intent keyword targeting with exact-match negative strategies that stop budget leaking into queries that never convert.
Shopping campaigns structured by margin and product performance, because a bike and a bottle cage shouldn't share a bid strategy.
PMax built on clean feeds and tight exclusions so the algorithm scales what works instead of averaging everything down.
Titles, attributes, GTINs and custom labels tuned so Google understands, and prioritises, your best products.
Zero-conversion products identified and excluded systematically. For one UK cycling retailer, excluding 304 dead products lifted ROAS 34%.
Target ROAS strategies set from your actual margins, tested and ratcheted as data matures, not guessed on day one.
Accurate revenue tracking rebuilt in GA4 and Google Tag Manager first. Smart Bidding is only as good as the data feeding it.
Plain-English weekly reports: spend, revenue, ROAS, what changed and why. Plus monthly strategy calls to plan ahead.
Conversion-focused suggestions for the pages your ads land on, because clicks that don't convert are just expensive traffic.
Free account audit, then GA4/GTM tracking rebuilt so every pound of revenue is measured accurately.
Zero-conversion products excluded, junk queries negated, budget bleeding stopped, usually within two weeks.
Campaigns rebuilt around margin and performance tiers; product feed optimised for Shopping and PMax.
Budgets scale only where target ROAS holds. Weekly reports and monthly strategy calls keep you in the loop.
Flat fee. No percentage of ad spend. Rolling monthly agreement.
Running Meta too? Combined Google + Meta management is £2,250/month, see all pricing.
UK Google Ads management typically costs £800-£3,000+ per month, and many agencies add a percentage of ad spend on top. We charge a flat £1,500/month per ad account, no spend percentage, no long-term contract, no hidden fees. Full breakdown on our pricing page.
For most e-commerce retailers, 3-4x is solid and 5x+ is strong, the right target depends on your margins. Our client accounts average 18.3x ROAS, and our best single month was 35.3x for a UK cycling retailer. See the case studies for verified numbers.
Yes, PMax is central to most e-commerce accounts we run. The difference is how we structure it: clean feeds, product-level exclusions and realistic tROAS targets so the algorithm scales winners rather than burning budget on products that never convert.
Yes, and it's step one. We audit and rebuild GA4 and Google Tag Manager tracking before optimising anything. If revenue data is wrong, Smart Bidding optimises towards the wrong outcomes, fixing tracking is often the single highest-impact change we make.
Structural fixes, tracking corrections, wasted-spend removal, campaign consolidation, usually show impact within two weeks. Meaningful ROAS improvement typically lands within 60-90 days as feed optimisation and tROAS bidding mature.
No. Flat monthly fees only. Percentage-of-spend pricing rewards agencies for spending more, not performing better, we think that's a conflict of interest, so we don't do it.
Free audit: tracking accuracy, wasted spend, structure and quick wins, written findings delivered in plain English.
Book Your Free Google Ads Audit