Google Ads that make profit, not just revenue.
Search, Shopping and Performance Max for online retailers and DTC brands, and lead-focused Search for service businesses. Run hands-on by our team.
What does Google Ads management include?
Google Ads management from Social Surge covers conversion tracking, campaign structure, product feed optimisation, product and search term exclusions, margin-based bidding, budget management and weekly reporting. Your account is run hands-on by our team, you keep full ownership and access, and agreements roll monthly.
What’s included
- Search, Shopping and Performance Max campaigns
- Product feed optimisation and product exclusions
- tROAS and tCPA bidding set from your margins
- Automated negative keyword scripts
- GA4 and enhanced conversion tracking
- Weekly reports and monthly strategy calls
- Landing page recommendations
Tracking first. Then waste. Then scale.
Run hands-on by our team, with full account access and weekly reporting.
- 01 — FOUNDATION
Fix the tracking
Every conversion and its real value measured before anything else changes.
- 02 — WASTE
Stop the leaks
Non-converting products, audiences and queries cut, usually in the first two weeks.
- 03 — STRUCTURE
Rebuild by margin
Campaigns organised by margin and performance tier.
- 04 — SCALE
Grow where returns hold
Budget moves only where targets hold, reported weekly.
How quickly will I see results?
Tracking and wasted-spend fixes often show within two weeks. Most accounts improve measurably within 30 days, with meaningful ROAS growth by 60 to 90 days.
Do you manage Performance Max?
Yes. We structure Performance Max around margin and product performance, feed it accurate conversion values, and use exclusions and negative keywords to stop it spending on poor traffic.
Who owns the Google Ads account?
You do. We work inside your account with full transparency, so every change and every number is visible to you.