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Managed by our teamAn analyst that never stops watching your ad accounts.
A fully managed intelligence layer on your ad and store data. Retailers and DTC brands can run it on their own accounts, with or without our management.
What is AI performance infrastructure?
AI performance infrastructure is a managed system from Social Surge that connects to a business’s ad accounts and store data and analyses them continuously. It detects anomalies, tracks the effect of every change, suggests where budget should move, automates routine tasks and produces weekly reports, with our team reviewing what it finds. Online retailers and DTC brands can use it on their own accounts, whether they run ads in-house or with Social Surge.
What’s included
- Continuous analysis of your Google and Meta accounts
- Revenue and margin context from your store
- Anomaly detection and alerts
- Change history intelligence
- Budget scaling suggestions
- 30, 60 and 90-day analysis cycles
- Automated weekly and executive reporting
- Optional private deployment
Tracking first. Then waste. Then scale.
Run hands-on by our team, with full account access and weekly reporting.
- 01 — FOUNDATION
Fix the tracking
Every conversion and its real value measured before anything else changes.
- 02 — WASTE
Stop the leaks
Non-converting products, audiences and queries cut, usually in the first two weeks.
- 03 — STRUCTURE
Rebuild by margin
Campaigns organised by margin and performance tier.
- 04 — SCALE
Grow where returns hold
Budget moves only where targets hold, reported weekly.
Can a retailer use it without an agency?
Yes. It runs on your own ad accounts and store data. Your team gets the alerts, analysis and reports directly, and we manage and maintain the system for you.
Does the AI make changes on its own?
Changes that affect spend or what customers see are reviewed by a person before they go live. The AI analyses, flags and prepares; our team decides.
Which platforms does it connect to?
Google Ads and Meta Ads, with GA4 and your store data for revenue and margin context.
Can it run on our own servers?
Yes. Higher tiers include an optional private or local deployment.