Cycling
Bike shops and cycling brands. Seasonal demand curves, £2,000 bikes next to £8 inner tubes, and product feeds with thousands of SKUs, managed with product-level precision. Best client month: 35.3x ROAS.
13x+ ROAS via Google Ads
Generic agencies treat every store the same. We've spent years inside cycling, fishing and enthusiast hobbyist e-commerce, the seasonality curves, the SKU sprawl, the buyer psychology. It shows in the numbers.
Which industries does Social Surge specialise in?
Social Surge specialises in PPC for three e-commerce niches: cycling retailers (13x+ ROAS via Google Ads), fishing tackle shops (12x+ ROAS) and outdoor hobbyist brands (14x+ ROAS). This industry focus means feed structures, seasonality strategy and negative keyword lists are built from real category experience, not guesswork.
Bike shops and cycling brands. Seasonal demand curves, £2,000 bikes next to £8 inner tubes, and product feeds with thousands of SKUs, managed with product-level precision. Best client month: 35.3x ROAS.
13x+ ROAS via Google Ads
Tackle shops and angling gear retailers. Vast catalogues, hyper-specific search intent and negative keyword strategy that protects winners while cutting waste. 28x+ ROAS months achieved.
12x+ ROAS via Google Ads
Enthusiast niche brands where buyers know exactly what they want and generic agencies burn budget on broad targeting. Deep-intent audiences, precision campaigns.
14x+ ROAS via Google Ads
When you've already solved an industry's problems once, the second account starts from month six, not month one.
We know when demand spikes and dies in each niche, budgets and bids adjust before the curve, not after it.
Thousands of SKUs, wild price ranges, brand-restricted products, we've built the feed and campaign templates already.
Years of query data per category means new accounts inherit battle-tested negative keyword lists from day one.
Book a free audit and see what industry-specific PPC management would change in your account.
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