Facebook and Instagram ads that scale profitably.
Structured creative testing, accurate tracking and audiences built to grow, for retail, DTC and service brands.
What does Meta Ads management include?
Meta Ads management from Social Surge covers campaign strategy, structured creative testing, Conversions API and pixel tracking, custom and lookalike audiences, budget management and clear monthly reporting across Facebook and Instagram. Agreements roll monthly and you own the ad account.
What’s included
- Facebook and Instagram campaign strategy
- Structured creative testing
- Conversions API and pixel setup
- Custom and lookalike audiences
- Catalogue and dynamic product ads
- Monthly strategy calls and clear reporting
Tracking first. Then waste. Then scale.
Run hands-on by our team, with full account access and weekly reporting.
- 01 — FOUNDATION
Fix the tracking
Every conversion and its real value measured before anything else changes.
- 02 — WASTE
Stop the leaks
Non-converting products, audiences and queries cut, usually in the first two weeks.
- 03 — STRUCTURE
Rebuild by margin
Campaigns organised by margin and performance tier.
- 04 — SCALE
Grow where returns hold
Budget moves only where targets hold, reported weekly.
Do you make the ad creative?
We plan the testing, write the copy and brief the creative. We can work with your in-house team or your existing assets.
How is Meta tracking set up after iOS changes?
We set up the Conversions API alongside the pixel so purchases and leads are sent server-side, which recovers conversions that browser tracking misses.
Can you run Meta and Google together?
Yes. Combined management gives you one strategy and one weekly report across both channels.