Get your first month FREE or 25% off your first 3 months, Book a free PPC audit
About us

The Agency That Only Does One Thing

Social Surge DM LTD is a PPC-only e-commerce agency based in Bristol. No web design upsells, no social media packages, no SEO retainers. Paid media for online retailers, done properly, measured honestly.

Who is Social Surge?

Social Surge is a Bristol-based, PPC-only e-commerce agency founded by performance marketer Jack Goldsmith. It manages Google Ads, Meta Ads and AI performance infrastructure for UK online retailers, operating on flat fees, rolling monthly agreements and full client account access, with an 18.3x average ROAS across its client base.

Why Social Surge Exists

Social Surge was founded by Jack Goldsmith, a performance marketer who kept seeing the same story in e-commerce ad accounts: broken conversion tracking feeding bad data to Smart Bidding, budgets spread across products that never sell, and monthly PDF reports designed to obscure rather than explain.

The fix wasn't complicated, it was disciplined. Accurate tracking first. Wasted spend cut second. Then structured scaling, product by product, driven by margin data rather than vanity metrics. Applied consistently, that methodology turned a Search-only account into a £4.3M record-breaking year and produced client months as high as 35.3x ROAS.

So Social Surge does one thing: PPC for e-commerce. That specialisation, plus a proprietary AI performance infrastructure that analyses client accounts continuously, is the entire business model. When paid media is all you do, you get very good at it.

What we stand for

Three Values. Non-Negotiable.

Transparency

You get full access to your ad accounts, always. You own everything. Weekly reports show real numbers you can verify in the platform yourself, and our pricing is published in full, no sales call required.

Performance First

ROAS, CPA, revenue. Not impressions, not "brand awareness", not activity reports. Every recommendation we make traces back to a number that matters to your P&L.

No Long-Term Contracts

Rolling monthly agreements only. If we stop performing, you leave, that risk sits with us, where it belongs. Clients stay because the results justify it.

The methodology

Foundation Waste Structure Scale

Every account we take on follows the same named sequence, because it works, verifiably.

Foundation

GA4/GTM tracking rebuilt so every conversion and its true revenue value is measured before anything is optimised.

Waste

Zero-conversion products excluded, junk queries negated. One cycling client: 304 exclusions, +34% ROAS.

Structure

Campaigns rebuilt by margin and performance tier; feeds optimised for Shopping and Performance Max.

Scale

Budgets grow only where tROAS holds. One client grew £2.5M in revenue in 12 months on this sequence.

0
Average ROAS
0
Weekly client revenue
0
Best 12-month growth
0
Best client month
Who you'll work with

Founder-Led. Deliberately.

J
Jack Goldsmith
Founder & Performance Marketer

When you work with Social Surge, your account is managed by the person whose name is on the company, not handed to a junior after the sales call. Jack has spent years inside e-commerce ad accounts in the cycling, fishing and hobbyist niches, and built the agency's AI performance infrastructure to give that hands-on management continuous, machine-scale analysis behind it.

Deliberately small client base. Deep work on every account. That's the trade we've chosen.

“Clear reporting, no jargon, and campaigns that actually convert. Our ad spend finally makes sense.”
D
Danny ArnoldVeals Mail Order
Work with us

Judge us on the audit, not the pitch.

Book a free PPC audit and see the methodology applied to your own account, findings in writing, no obligation.

Book Your Free Audit