Google Ads
From £1,650 /mo
- Search, Shopping and Performance Max
- Feed optimisation and product exclusions
- tROAS bidding and budget management
- GA4 / GTM conversion tracking
- Weekly reporting, monthly strategy calls
Home / Pricing
Every starting price. Published.
Flat fees, no percentage of ad spend, no long-term contracts. Prices below are where each service starts; your exact fee depends on your business.
How much does a PPC agency cost in the UK?
UK PPC agencies typically charge £800 to £3,000+ a month, often plus 10 to 20% of ad spend. Social Surge charges flat fees only, never a percentage of spend. Google Ads management starts from £1,650 a month, Meta Ads from £1,650, both combined from £2,250, and AI performance infrastructure from £1,105 including VAT. The exact fee depends on the business, including revenue, ad spend, number of accounts and scope, and is confirmed in writing after a free audit.
How your price is set
Every price on this page is a starting point. We quote a fixed monthly fee once we understand your business, based on:
- RevenueOnline revenue and growth targets
- Ad spendMonthly budget across channels
- AccountsNumber of ad accounts and markets
- CatalogueProducts, feeds and campaigns to manage
- ScopeChannels, reporting and extras you need
You get the exact figure in writing after your free audit, before you commit. It stays a flat fee and never becomes a percentage of spend.
Google + MetaBest value
From £2,250 /mo
- Full Google Ads management
- Full Meta Ads management
- One cross-channel strategy
- One weekly report for both
- £1,050 a month less than separately
Meta Ads
From £1,650 /mo
- Facebook and Instagram campaigns
- Structured creative testing
- Conversions API and iOS tracking
- Custom and lookalike audiences
- Monthly strategy calls
All prices are starting points; your quote depends on revenue, ad spend and scope. Ad-hoc consulting £150/hour in 30-minute blocks. PPC management fees are subject to VAT where applicable.
AI performance infrastructure · prices include VAT
Run it on your own store and ad accounts as a retailer or DTC brand, alongside our management or your in-house team. Agencies can use it across client accounts too.
Starter
From £1,105 /mo
+ setup from £1,250 one-time setup
- 1–5 ad accounts
- Weekly automated reporting
- Monthly executive summary
- 30-day analysis, basic anomaly detection
GrowthMost popular
From £2,250 /mo
+ setup from £4,500 one-time setup
- Up to 10 ad accounts
- 30/60/90-day analysis cycles
- Change history intelligence
- Budget scaling suggestions
Scale
From £6,000 /mo
+ setup from £12,000 one-time setup
- 15+ ad accounts
- Cross-account insights, predictive modelling
- Slack/Telegram alerts, white-label reports
- Optional local deployment
Enterprise private deployment: £30,000–£75,000 build plus £1,000–£2,500/month maintenance. Annual commitment: 10–20% off monthly fees.
Compared
A typical UK agency, and us.
| Feature | Typical UK agency | Social Surge |
|---|---|---|
| Pricing model | Retainer + 10–20% of spend | Flat monthly fee |
| Prices published | Rarely | All of them |
| Google Ads | £800–£3,000+/mo + spend % | From £1,650/mo, flat fee |
| Contract | 3–12 month minimum | Rolling monthly |
| Account ownership | Sometimes agency-owned | Always yours |
| Reporting | Monthly PDF | Weekly, plus full access |
Typical figures based on published UK agency rate ranges; individual agencies vary.
Pricing questions
Why are prices shown as “from”?
Every business is different. Your fee is based on your revenue, ad spend, number of ad accounts, catalogue size and the scope you need. We confirm a fixed monthly figure in writing after your free audit, before you commit.
Do you take a percentage of ad spend?
No. Flat monthly fees only. Percentage-of-spend pricing rewards agencies for spending more of your money, not for performing better.
Are there long-term contracts?
No. PPC management runs on rolling monthly agreements. AI infrastructure clients can choose an annual commitment for a 10 to 20% discount.
Is PPC management worth it?
If the agency lifts performance by more than its fee, yes. On a £10,000 a month Google Ads account, a modest efficiency gain covers a fee starting at £1,650, and fixing wasted spend alone often recovers more than that.
What does ad-hoc consulting cover?
£150 an hour, billed in 30-minute blocks: one-off audits, tracking fixes, campaign builds, training and second opinions, with no retainer.
Are there hidden costs?
No. Your ad spend goes straight to Google or Meta from your own billing. PPC management fees are subject to VAT where applicable; AI infrastructure prices include VAT.
How are email, SEO, AEO, GEO and Tag Manager priced?
These services are scoped to your site and goals, so we quote them after a free audit.