Most agencies make you sit through a sales call to hear a number. We put everything here: flat fees, no percentage of ad spend, no long-term contracts, no surprises.
How much does a PPC agency cost?
UK PPC agencies typically charge £800-£3,000+ per month, often plus 10-20% of ad spend. Social Surge charges flat fees only: Google Ads management £1,500/month, Meta Ads £1,000/month, combined Google + Meta £2,250/month, ad-hoc consulting £150/hour, and AI performance infrastructure from £625/month including VAT.
Flat monthly fees per ad account. Rolling monthly agreements, leave whenever you like.
Billed in 30-minute increments. One-off audits, tracking fixes, campaign builds, training or a second opinion, no retainer required. Get in touch.
A fully managed intelligence layer on your ad data. All prices include VAT. Full service details →
+ £1,250 one-time setup
+ £4,500 one-time setup
+ £12,000 one-time setup
£30,000-£75,000 one-time build + £1,000-£2,500/month maintenance. Your own infrastructure, custom integrations, 90-day onboarding, team training. Discuss enterprise →
10-20% discount on monthly fees, locked API pricing, priority servicing and an optional 10% setup fee reduction on any AI infrastructure tier. Ask about annual terms →
| Typical UK PPC agency | Social Surge | |
|---|---|---|
| Pricing model | Retainer + 10-20% of ad spend | Flat monthly fee, £0 of ad spend |
| Prices published | Rarely, "book a call" | Yes, everything on this page |
| Google Ads management | £800-£3,000+/month + spend % | £1,500/month flat |
| Meta Ads management | £600-£2,500+/month + spend % | £1,000/month flat |
| Contract | 3-12 month minimum terms | Rolling monthly |
| Account ownership | Sometimes agency-owned accounts | You own everything, always |
| Reporting | Monthly PDF | Weekly, plus full account access |
| AI analysis layer | Not offered | From £625/month inc VAT |
Typical figures based on published UK agency rate ranges; individual agencies vary.
UK PPC agencies typically charge £800-£3,000+ per month, often plus 10-20% of ad spend. As a benchmark: we charge £1,500/month flat for Google Ads, £1,000/month for Meta, £2,250/month combined. If an agency won't publish its pricing, ask yourself why.
No. Flat monthly fees only. Percentage-of-spend pricing rewards agencies for spending more of your money, not for performing better, we consider that a conflict of interest and refuse to price that way.
If the agency lifts performance by more than its fee, yes. At £1,500/month on a £10,000/month Google Ads account, a modest efficiency gain covers the fee. Our client average is 18.3x ROAS, and structural fixes alone often recover more than the fee in wasted spend. See verified case studies.
No. All PPC management runs on rolling monthly agreements. AI infrastructure clients can optionally commit annually in exchange for a 10-20% discount, locked API pricing and priority servicing, but it's a choice, not a requirement.
£150/hour, billed in 30-minute increments. One-off audits, tracking fixes, campaign builds, training and second opinions, useful if you run ads in-house and need targeted expert input without a retainer.
No. Your ad spend goes directly to Google or Meta from your own billing, we never touch it. The fees on this page are the complete cost of working with us. AI infrastructure prices include VAT; PPC management fees are subject to VAT where applicable.
Book a free audit and we'll show you exactly what we'd change in your account, before you spend a penny with us.
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